Product updates & playbooks

The 10AM Blog

Notes on podcast advertising, the matching engine under the hood, and the craft of ads that sound like the show.

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How we match your ad to the right podcast — by meaning, not keywords
Product

How we match your ad to the right podcast — by meaning, not keywords

Keyword targeting keeps missing the shows that actually fit. Here's how 10AM reads a script and a show for what they mean, scores the fit, and places the ad where it belongs — embeddings, guardrails, and the honest failure cases included.

1M10AM Media TeamJul 22, 20268 min read
Write, voice, and design an ad in minutes
Product

Write, voice, and design an ad in minutes

Inside Ad Studio: draft a host-read script, generate a produced voice track, and lay out the companion graphic — without leaving the campaign.

1M10AM Media TeamJul 8, 20264 min read
Get discovered for what your show is about
Product

Get discovered for what your show is about

Keyword matching misses what your show is really about. Here is how semantic, meaning-based matching connects your episodes to the right advertisers and the right new listeners.

1M10AM Media TeamJul 13, 20267 min read
Should AI voice your ad? (when yes, when no)
Product

Should AI voice your ad? (when yes, when no)

AI voice reads are fast, consistent, and cheap to scale — and exactly wrong for some placements. An honest decision guide for when to use a generated read and when to insist on the host.

1M10AM Media TeamJun 1, 20265 min read
One brief, three assets
Product

One brief, three assets

How a single short brief becomes a finished spot — a host-style script written for the ear, a natural voice read, and a matching graphic — all editable, in one pass.

1M10AM Media TeamMay 29, 20264 min read

The bi-weekly from 10AM

One email, twice a month — what we shipped and what we learned. No spam.

The 10AM Blog — podcast advertising, the matching engine, and the craft of a good ad